Apple Inc. (AAPL)

Latest news, insights and market data

Market Data

$260.48
$0.23 (+0.09%)
Previous Close: $260.25
52-Week Range
15% from low
$255.70$288.62

AI Insights

Apple has entered a multi-year partnership with Google to utilize its Gemini AI technology for enhancing Siri and other features. This move comes as Apple seeks to revitalize its AI capabilities, especially as competition in the tech space intensifies. The partnership could be crucial for Apple's innovation trajectory and its ability to maintain relevance in a rapidly evolving market.

Updated about 2 hours ago

Latest News

Heard on the Street Monday Recap: Central Bank Shot

Heard on the Street Monday Recap: Central Bank Shot

about 7 hours ago

Apple: Trapped Between Google & A Hard AI Phase

Apple downgraded to Hold as AI execution lags, the iPhone outlook weakens, and costs rise. Click here to read my analysis of the AAPL stock.

about 7 hours ago

Middle Coast Investing Q4 2025 Letter: Don't Let Me Explode

Navigate 2026 market volatility after a 3-year rally.

about 7 hours ago

Mar Vista U.S. Quality Primer Q4 2025 Top Contributors And Detractors

Alphabet, Mettler-Toledo International and Apple were among the portfolio’s top contributors for the quarter, while Oracle, Meta and Microsoft detracted from performance. Read more here.

about 10 hours ago

Apple: Despite The Selloff, 2026 Still Priced At A Premium

Despite selloff, Apple's valuation stays stretched. The sustainability of the strong AI-driven iPhone upgrade cycle is questionable. See more on AAPL stock.

about 12 hours ago

Behind the Unraveling of Apple’s Credit-Card Partnership With Goldman Sachs

Behind the Unraveling of Apple’s Credit-Card Partnership With Goldman Sachs

about 13 hours ago

Heard on the Street Recap: Central Bank Shot

Heard on the Street Recap: Central Bank Shot

about 15 hours ago