Apple Inc. (AAPL)

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Market Data

$278.85
$1.30 (+0.47%)
Previous Close: $277.55
52-Week Range
96% from low
$244.00$280.38

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Updated about 7 hours ago

Latest News

Apple set to become the world's top phone maker

Apple (AAPL) is expected to ship more smartphones than Samsung (005930.KS) in 2025, the first time it will have done so in 14 years. That's according to Counterpoint research. The report also said that it sees Apple staying in the top spot of that smartphone market through 2029.  For more live coverage of the markets, watch the full episode of Market Sunrise and visit Yahoo Finance.

about 7 hours ago

EU says Apple Ads and Maps likely qualify as gatekeepers

STORY: The EU Commission said Friday Apple Ads and Apple Maps could likely be deemed “gatekeepers” under the bloc’s digital rules. The tech giant immediately disputed this.So-called gatekeepers have to adhere to a strict set of rules on moderation of content…To allow fair competition and make it easier for consumers to switch between services.The EU’s Digital Markets Act classifies gatekeepers as companies which have over 45 million monthly active users, $79 billion in market capitalization - and which provide a core platform service for business users.The EU Commission said notifications from Apple had shown the platforms met the thresholds set for this designation. The Commission has 45 working days to decide whether to designate Apple as a gatekeeper for any of these services.If designated, Apple will have six months to comply.Apple said in a response on Friday that it had submitted official rebuttals to the pre-designation notification.It said Apple Ads is not a large player in the online advertising services market in the EU, and has minimal share compared to rivals such as Google, Meta, Microsoft, TikTok or X.It also said Maps has very limited usage in the EU compared to other services like Google Maps and Waze.

about 7 hours ago

This Week In Cloud AI - Powering Productivity Microsoft Marketplace Welcomes AI-Powered Copilots

The recent availability of Standards + Excelerate Copilots in the Microsoft Marketplace marks a significant development in Cloud AI applications, providing AI-powered add-ins for Microsoft Word and Excel. These tools aim to enhance document productivity and accuracy in technical and legal fields through state-of-the-art, multi-model AI functionality. By integrating with Microsoft 365 and leveraging Azure technologies, Standards + Excelerate Copilots offer advanced AI solutions that support...

about 8 hours ago

These Stocks Are Moving the Most Today: Alphabet, GameStop, Strategy, Amazon, and More

Stock futures were halted by CME Group early Friday due to a data-center cooling issue but there were plenty of hot stocks making moves in premarket trading.

about 8 hours ago

Apple Says Its Ads and Maps Services Meet EU Digital Markets Act Thresholds

Apple Says Its Ads and Maps Services Meet EU Digital Markets Act Thresholds

about 8 hours ago

Apple Says Its Ads and Maps Services Meet EU Digital Markets Act Thresholds

Commission will now assess whether to label the services as gatekeepers.

about 8 hours ago

Apple Fights India's $38 Billion Antitrust Risk

Apple Fights India's $38 Billion Antitrust Risk

about 9 hours ago